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Kuo argues that the strong reception for the iPhone SE suggests consumers are gravitating to lower-priced phones, which has implications for Apple’s business and the companies that supply it with parts.
“The most difficult challenge from COVID-19 for smartphone brands is the negative impact on consumer confidence or purchasing power after the pandemic outbreak, resulting in consumers preferring to choose lower price/spec models or to stop purchasing smartphones,” Kuo wrote.
Kuo argues investors in Apple and its supply chain should focus more on the effects COVID-19 is having on consumer demand, not Apple’s ability to launch new products.
To read the rest of the article, click: https://www.cnbc.com/2020/04/21/kuo-iphone-se-sales-better-than-expected-but-iphone-shipments-down.html
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