After the U.S. Supreme Court declined to hear its appeal, Apple is changing its U.S. App Store guidelines. App developers are now able to direct customers to an outside purchasing option for digital goods via a single link to a developer website that leads to the purchase alternative. Apple will continue to collect a commission ranging from 12%-27% on content purchased this way.
[T]he U.S. storefront will soon feature a link to their website where subscriptions and other content can be purchased outside of the App Store in-app purchase system, likely with a discounted price.
Developers who want to offer this option will need to apply for a StoreKit External Purchase Link Entitlement, as Apple has outlined in both updated App Store Review Guidelines and the statement of compliance submitted to the Northern California U.S. District Court. With a Link Entitlement, a developer is able to direct a user to an out-of-app purchasing mechanism using an external purchase link.
Via; MacRumors.com
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