Apple on Tuesday announced new iPads and killed the old 9th generation iPad with the anachronistic Home button, bringing the number of different models up to six, alongside a confusing three different Apple Pencils.
Over the years, when I’ve asked Apple executives why there are so many models, the answer is always consumer choice. Analysts say the same.
“From a market perspective, there’s an option for everyone,” explained Carolina Milanesi, a technology analyst with Creative Strategies.
That’s probably true, especially now, but good luck finding that right option without a Ph.D. in iPads.
All the new Pros are powered by Apple’s own M4 chip, which the company says is 4x faster than the previous iPad Pro with M2 and 10x faster than the original iPad Pro. The big sell? AI. AI. AI. In fact, Apple said the term at least seven times in the presentation.
The company said the M4’s neural processing unit (aka “NPU”) makes it more powerful than any “AI PC today.”
Unlike Google and Microsoft, Apple has yet to introduce any generative-AI software tools. We expect that at its annual software conference in June.
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