Its latest product launch event comes as the Silicon Valley heavyweight trails Big Tech rivals as they race to build AI into its products across their businesses and dominate the emerging technology.
Apple has started to transform its higher-priced models into devices for creative and business professionals with its iPad Pro models.
It is these tablets, which currently come with Apple-designed chips that earlier appeared in the company’s MacBook laptops, that could get an upgrade with a new processor optimized for AI work. But precisely what AI features the new chips could power might not become fully clear until Apple holds its annual software developer conference next month [and shows off iPadOS 18, macOS 15, iOS 18, and watchOS 11].
Apple rivals Microsoft and Alphabet’s Google have dived headlong into AI, introducing chatbots that aim to act as virtual assistants for tasks such as writing emails or tapping out lines of computer code.
While those companies’ stocks’ have surged to record highs, Apple’s share have fallen 6% year to date as… investors wait for it to show how it will leverage AI technology.
Via: Reuters
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