Editor’s Note: This article contains words that may offend some of our readers.  Viewer discretion is advised.

Elon Musk has a succinct message for Apple and others who paused advertising on X over a fake controversy ginned-up by Media Matters: “Go fuck yourself.”

“Don’t advertise. If someone is going to try to blackmail me with advertising, blackmail me with money, go fuck yourself. Go fuck yourself. Is that clear? I hope it is,” Musk said.

Seems fairly clear.

Musk added, “What I care about is the reality of goodness, not the perception of it. And what I see all over the place is people who care about looking good, while doing evil. Fuck them.”

The backstory: X CEO Linda Yaccarino sent a note to employees on the evening of Sunday, November 19th, saying a Media Matters hit-piece on ads appearing near antisemitic content on the social media platform is “misleading” and that the company is in the midst of battling “deceptive attacks.”

The statement comes after Media Matters claimed the platform was placing ads for major companies such as Apple and others “next to content that touts Adolf Hitler and his Nazi Party.” In knee-jerk reaction, many advertisers, including Apple, Disney, Warner Bros. Discovery, and Lionsgate quickly paused ads on the social media platform. Yaccarino says this advertising pause is only “temporary.”

“While some advertisers may have temporarily paused investments because of a misleading and manipulated article, the data will tell the real story. Because for all of us who work at X, we’ve been extremely clear about our efforts to combat antisemitism and discrimination, as there’s no place for it anywhere in the world,” Yaccarino wrote in the memo to all X employees, under the headline “Our Work is Meaningful.”

Additionally, [X owner Elon] Musk drew criticism for writing a post on Wednesday that many are calling out as being antisemitic. Musk said “you have said the actual truth” in response to another user on X, who said, “I’m deeply disinterested in giving the tiniest shit now about western Jewish populations coming to the disturbing realization that those hordes of minorities that support flooding their country don’t exactly like them too much.”

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