Apple apologies for new iPad Ad

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Apple took on Thursday the unusual step of apologizing for a short advertising video promoting the company’s new iPad Pro tablet.

Apple CEO Tim Cook posted the spot on X, formerly Twitter, on Tuesday. Apple also posted it to YouTube. It showed a variety of creative tools, including a guitar, piano, and metronome being pressed by a hydraulic crusher — like recent viral TikTok videos — until all the objects were compressed into the company’s new tablet.

The spot provoked derision, including extensive media coverage, as viewers said that it made Apple look out of touch, and many posted that the destruction of the creative tools offended them.

Some Apple critics claimed that the negative reaction to the ad, instead of spreading Apple’s marketing message for free, was a sign the company was running out of goodwill among customers. Apple is a major advertiser and has historically been closely linked with TBWA\Media Arts Lab, its longtime ad agency, although it also does some advertising development internally.

via: CNBC.com