In a research note Thursday, J.P. Morgan analyst Samik Chatterjee does a deep dive on the prospects for Apple TV+…
Chatterjee says Apple was originally expected to spend $1 billion on new programming, but there are reports that its annual budget could go as high as $6 billion as the company attempts to compete with Disney, Netflix and Amazon, as well as new services like Comcast’s Peacock and AT&T’s HBO Max. Recent news reports say the company has adjusted its strategy and started shopping for library film and television content for the service as a way to offer more options to viewers.
The bottom line is, Chatterjee still thinks the company can reach 100 million paid subscribers to its video streaming service by fiscal 2025.
To read the rest of the Barron’s article, click here.
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