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Apple is known for its billboards and television ads that boast the caliber of its iPhone cameras, but these days, the company is hawking something new — TV shows that launch Friday on its streaming service, Apple TV+… Television and digital ads touting series including Jennifer Aniston and Reese Witherspoon’s newsroom drama “The Morning Show” and Ronald D. Moore’s space epic “For All Mankind” have cost Apple at least $20 million since September, according to an estimate by ad analytics firm MediaRadar. Apple has also posted billboards in L.A. featuring new shows including the coming-of-age drama “Dickinson,” starring Hailee Steinfeld as the famed poet.
In perhaps its boldest promotional gambit, Apple is literally giving the service away to customers. People who purchase an Apple device are eligible for a free yearlong subscription to Apple TV+, which will normally cost about $5 a month.
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