“When Apple introduced its new MacBook Pro lineup in October, the company made it clear that these machines are meant for so-called ‘creatives,’ or people working in design, advertising, music, and so on,” Tim Bajarin writes for TIME Magazine. “The standout feature is a new interface called the Touch Bar, a touchscreen panel that sits above the keyboard and changes functions based on what software is running at a given moment.”
Apple CEO Steve Jobs “believed that PCs are like trucks designed for specific uses, but the iPad and tablets in general are more like everyday cars — and that’s where the growth will be,” Bajarin writes. “Although I believe Apple will always make Macs, which represent about 12% of its quarterly revenue, it’s the iPad that’s more vital for Apple’s vision of computing’s future. Current Apple CEO Tim Cook was a disciple of Jobs, learning a great deal from him. We’re now seeing Cook use Jobs’ playbook more aggressively as he encourages many users to move from Macs to the iPad lineup and its mobile operating system, iOS.”
“For some time, many people thought Apple might merge macOS and iOS. But it seems clear to me that this will not be the case,” Bajarin writes. “Instead, I believe macOS will be pushed to those who need the Mac as a “truck” while iOS will evolve to become Apple’s mainstream computing software in the form of iPads.”
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