The Wall Street Journal says that it will stay with Apple News for the foreseeable future since it attracts a “genuinely different audience” for the publication.
The publication was one of the first official partners to join Apple News+ Subscription Service.
Robert Thomson, CEO of WSJ parent company News Corp., signaled that the outlet will continue its partnership with Apple News during the company’s latest earnings call, the New York Post reported.
“That Apple News partnership allows us to focus on that tier of content and bring in a significantly new audience that we would hope to graduate to a paid WSJ subscription over time,” Thomson said. “And it is a genuinely different audience. It’s actually, of late, more women than men. For The Wall Street Journal itself, it’s more men than women.”
The Wall Street Journal is one of several publications available in the Apple News app for iOS and Mac.
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