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On the evening of Wednesday, March 27, a few dozen magazine and digital-media notables gathered in a capacious loft in a Civil War-era five-story former mansion in Lower Manhattan,” Joe Pompeo reports for Vanity Fair. “Two days earlier, Apple had lifted the veil on its much-ballyhooed media strategy, in a star-studded dog and pony show held at the company’s 2.8 million-square-foot Cupertino campus. In addition to a Steven Spielberg-approved original programming slate that will compete with the likes of Netflix and Amazon, Apple also introduced Apple News+, a $9.99-a-month reading bundle that gives iOS users access to a pair of major American newspapers (The Wall Street Journal and The Los Angeles Times); a smattering of premium digital brands (including theSkimm, Vox, TechCrunch, Vulture, and The Cut); and magazines (from People and Entertainment Weekly to The New Yorker and Vanity Fair) that were previously packaged through the Netflix-style subscription service Texture, which Apple bought for an undisclosed sum last year.”
“Eddy Cue and other Apple executives worked the room,” Pompeo reports. “But as the guests munched on mini empanadas and potato bites, some of them couldn’t help but wonder if there was a Trojan horse in their midst. As one attendee later joked,’Are we at a party, or a wake?’”
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