According to CNBC, Disney CEO Bob Iger said in an interview that Disney needs to turn its streaming business into a growth business, and one way to do it is to limit households that are currently sharing access to sign up for their own account.
In the interview, Iger said:
“In June, we’ll be launching our first real foray into password sharing,” said Iger. “Just a few countries and a few markets, but then it will grow significantly with a full rollout in September.”
Iger did not clarify where the password sharing lockdown will start, but it sounds like it will be largely worldwide when September rolls around.
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