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Facebook has followed through on its threat to ban users from sharing news on its platform in Australia, in response to proposed media laws in the country that the company claims “fundamentally misunderstand” its relationship with publishers who share news content.
The move is a retaliation to Australian Competition and Consumer Commission’s (ACCC) proposed Media Bargaining law, which seeks to redress the balance in terms of the bargaining power between Australian news media businesses and digital platforms.
The law would allow Australian news publications to negotiate for fair payment for their journalist’s work, effectively forcing social media companies to pay for news content.
Facebook and Google have had three months to negotiate with Australian media organizations to find a solution, but those discussions have failed to reach an agreement. Facebook concluded that the law “seeks to penalize Facebook for content it didn’t take or ask for,” while an inquiry last month saw Google go so far as to threaten to pull its search engine from the country entirely.
Facebook’ decision means Australian news publishers are no longer able to share stories on the platform, while Facebook users won’t be able to see or share international news to local Facebook users. At the same time, Facebook users overseas won’t be able to read or share Australian content.
Announcing the change in a press release, Facebook explained its reasoning behind the nationwide content block and its total opposition to the proposed change in law:
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