FORTUNE — In February of this year, a group of investors visited Apple as part of a “bus tour” led by a research analyst for Citibank. The session started with a 45-minute presentation by Peter Oppenheimer, Apple’s chief financial officer, and the 15 or so investors who attended the session were treated to Apple’s unique brand of hospitality: They met in a threadbare conference room in Apple’s Town Hall public conference center at the 4 Infinite Loop building in Cupertino, Calif., where the refreshments consisted of “three stale cookies and two Diet Cokes,” in the words of one participant.
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