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Comcast’s NBCUniversal is considering making an ad-supported version of its Peacock streaming service free for everyone, bucking the trend of charging for streaming products, according to people familiar with the matter. It would be the first totally free streaming video service from a major media provider.
Previously, Comcast had planned on making Peacock free only to cable subscribers and Comcast broadband customers. The new plan, which is still under consideration, would be to give away the ad-supported Peacock streaming service to anyone who wants it. An ad-free product would also be available but will come with a charge, said the people, who asked not to be named because the discussions are private.
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