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“Ted Lasso” Season 3 scored a hat trick for Apple TV+ with its premiere episode, scoring 870,000 U.S. households, up 59% over its popular Season 2 premiere in July 2021.
About 870,000 Samba TV-measured U.S. households tuned in to the first episode in the first four days since it debuted on the streaming service, according to the audience analytics company. That’s up about 59% from the 546,000 households Samba measured for the Season 2 premiere.
Of course, this doesn’t tell the whole viewing story, though it does give a pretty good picture of the premiere’s performance. Samba TV doesn’t measure mobile, however, their sample includes a panel of 3 million terrestrial TVs, weighted to the U.S. Census. By contrast, Samba TV’s panel is nearly 100x larger than Nielsen’s household footprint of 45K homes.
Apple TV+ hasn’t released any data for Ted Lasso viewership (or any of its series), but it did say that Season 2 delivered the streamer’s biggest premiere day ever, largest opening weekend ever and No. 1 debut across all series and movies.
Via: Deadline.com
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