In a bid to boost productivity at Apple, its CEO is ordering all staff that they must come in to Apple Park at least three days a week to “boost productivity.”
As Matthew Grath reports from the Telegraph, this order is coming from the top:
The technology giant told employees in the Silicon Valley area they will be expected to come in on Tuesdays and Thursdays and one extra day each week, starting on September 5.
The company first started trying to launch a so-called “hybrid” work model in June last year, but it has been beset by delays. At the time of the policy’s launch, staff claimed they were being “ignored” and the policy was driving people to quit.
“Without the inclusivity that flexibility brings, many of us feel we have to choose between either a combination of our families, our well-being, and being empowered to do our best work, or being part of Apple,” employees wrote.
Tim Cook, Apple’s chief executive, emailed staff this week to tell them about the change.
“Teams participating in the pilot will come to the office three days each week with Tuesday and Thursday as set days across the company, but now the third day you come in will be decided by your teams,” he said.
Mr Cook said the move would “enhance our ability to work flexibly, while preserving the in-person collaboration that is so essential to our culture”.
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