Apple and NFL Sunday Ticket – A Done Deal?

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Back in July, we reported that Apple was pursuing streaming rights for NFL Sunday Ticket for Apple TV+. Since then, all has been quiet on the subject.

Now, Matthew Belloni of Puck News is reporting that the deal has been done and that Apple will be the sole provider for the ever valuable NFL Sunday Ticket for the 2022 / 2023 Football Season.

His article states:

My sources say it’s Apple’s to lose, at this point. (One source told me this weekend that the deal is actually done and is being kept quiet at Apple’s request, which I haven’t confirmed and don’t know for a fact; Apple isn’t commenting.) That would make sense: Even after winning top Emmys and the best picture Oscar, C.E.O. Tim Cook has said Apple is merely in its early days of premium video, and nothing is more premium than NFL football. Plus, it would explain Apple’s recent foray into live events and advertising with MLB games.

Given the above (unknown) source, that the above should be taken as a grain of salt at this point. But you can be sure that we’ll be following this and reporting on it as necessary.