Cord Cutting is growing faster than ever as the number of Americans paying for cable TV has dropped to its lowest levels since 1992. Now its not just cable TV companies losing TV customers at record rates. Now YouTube TV has seen strong growth and now reportedly has 6.3 million subscribers making it the largest live TV streaming service.
This comes from a report by the research firm MuffettNathanson that tracks streaming services and cable TV. Google does not officially release numbers, but according to MoffettNathanson, YouTube TV added 300,000 subscribers in the 1st quarter of 2023, bringing it up to 6.3 million subscribers.
During that same period, Hulu with Live TV lost about 100,000 subscribers. Sling TV lost about 200,000, and Fubo lost about 160,000 subscribers.
It seems that NFL Sunday Ticket coming to YouTube TV may have helped it grow. It wasn’t until the 2nd quarter of 2023 that NFL Sunday Ticket went up for sale on YouTube TV. However, you don’t need YouTube TV to get NFL Sunday Ticket and can subscribe to it through YouTube for a slightly higher price.
The question now is how long can YouTube TV keep growing. Increasingly most live TV services even cord cutting ones are losing subscribers.
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