Netflix will begin cracking down on password sharing starting in 2023 in hopes of spurring password piggybackers to create new accounts.
Netflix says that 100 million viewers watch the service using passwords borrowed from friends or family members. While the service historically has looked the other way, it’s preparing to roll out measures to shut down the practice.
According to The Wall Street Journal, Netflix considered consumer backlash when it began plans to end password sharing. The company considered a gradual reduction in password sharing to test the waters.
It also considered adding pay-per-view content to its catalogs, which could make users wary of sharing their passwords for fear of others running up their bill. However, according to those familiar with the situation, the company has eschewed this idea in favor of keeping a simpler interface.
Via: AppleInsider.com
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