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T-Mobile has announced that it will be dropping the Sprint name sometime this summer which will officially mean that the recent merger will be completed.
Speaking at an investor event on Tuesday, T-Mobile CEO Mike Sievert reiterated that Day One for the enterprise team at T-Mobile has largely already arrived. EVP of T-Mobile for Business Mike Katz and his team are now pursuing a unified strategy behind the T-Mobile brand to engage with large and small enterprise and public sector customers.
On the consumer side, “we’ve always been planning a summer timeframe,” Sievert said. “With COVID-19, we moved it out into the mid-summer instead of the early summer, and this is when we will essentially be advertising one flagship postpaid T-Mobile brand as well as operating a unified fleet of retail. The retail piece is why we slowed down just a little bit.”
T-Mobile hasn’t talked about an exact date – although some reports have pegged it as August 2 – but that’s when the company will present a unified value proposition behind the flagship postpaid T-Mobile brand. That value proposition will be activated by a fully trained, “fired-up team of people across all of our retail fleet, which will be branded T-Mobile,” Sievert said.
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