apple-logo-redShares of Apple have climbed significantly this week, as investors buy into consumer excitement ahead of the iPhone 7 debut this Friday, hoping the next-generation model will set new records.

Wednesday afternoon saw a huge increase of the stock, which were up to 4 percent for the day’s trading.

The company’s stock was consistently over $110 throughout the day, marking the third straight day of gains this week.

Apple is trading at its highest levels in about nine months, just days before the iPhone 7, iPhone 7 Plus and Apple Watch Series 2 are set to go on sale.

RBC Capital has maintained its “outperform” rating with a price target of $117.00.

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Dan Uff
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https://www.compuscoop.com/