NBC has announced that it is pulling the plug on its Breaking News app and social media accounts on December 31st.
The company’s co-founder and General Manager Cory Bergman said in a statement:
“We’re true believers of news that isn’t designed for clicks, but a service that helps people and companies make smarter, safer decisions. As we discovered, such a model doesn’t fit with advertising, and despite a surge of interest in our premium data, the money has run out.”
Current employees will remain at the company and then possibly be employed at NBC in various positions.
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