The once dominant cell phone maker has announced that it is discontinuing its BB10 operating system, and will be moving towards mid-range Android devices.
According to Blackberry CEO John Chen, the company’s change of direction comes after customers complained that the first Android phone was too expensive (around $700.00) and that the price point was a tactical error.
“The fact that we came out with a high end phone [as our first Android device] was probably not as wise as it should have been,” Chen told Abu Dhabi paper The National.
“A lot of enterprise customers have said to us, ‘I want to buy your phone but $700 is a little too steep for me. I’m more interested in a $400 device’,” he added.
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