Fitness+ is strongly tied to the Apple Watch (it’s essential hardware), and it currently requires an iPhone, iPad, or Apple TV to stream workouts as well. The Apple Fitness+ app could be another on-ramp for hardware sales and produce stronger customer retention.
Apple already has a massive iPhone user base to sell Fitness+ to, and it could be the first service to drive hardware sales beyond the iPhone. And when subscribers are looking to buy home workout equipment, they may be inclined to purchase a bike or treadmill that licenses Apple software, to further improve the experience.
There’s potential for Apple Fitness+ to reach several million subscribers in short order. That could make it an important factor in driving Apple’s services revenue going forward, particularly as part of the Apple One bundle. The service will also play a role in boosting Apple’s other products category, which includes the Apple Watch and Apple TV. A few million Fitness+ subscribers could have a much broader effect than just the subscription revenue it brings in directly.
Via: The Motley Fool
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