2020 has been a record-setting year for worldwide spending on mobile apps and games, which passed $100 billion in a single year for the first time ever in November. This trend continued on Christmas, when consumers around the globe spent an estimated $407.6 million across Apple’s App Store and Google Play, according to preliminary Sensor Tower Store Intelligence estimates. This figure represents 34.5 percent year-over-year growth from approximately $303 million in 2019, and is nearly 17 points higher than the growth experienced last year when spending grew 17.7 percent Y/Y.
The category that generated the most revenue outside of games on both Apple’s App Store and Google’s platform was Entertainment. On the App Store, Entertainment apps reached $19.3 million or 21.8 percent of all non-game spending. On Google Play, the category generated $4.3 million or 18.5 percent of all revenue generated.
Roblox was the top mobile game in the U.S., with consumer spending climbing 40.4 percent Y/Y from $4.7 million to $6.6 million this Christmas. Disney+ was the top non-game app for consumer spending, generating $2.6 million in the U.S., which was up 44.4 percent from $1.8 million in 2019.
Via: SensorTower
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