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Apple is in search of an exclusive deal for a sporting event or league tom help sell its Apple TV+ service. Apple has tried to go after exclusive sporting events such as NFL Sunday Ticket but lost to YouTube. Perhaps now they can secure a deal?
While the deal may help Apple’s bottom line for the French customers, what about the U.S. ones as well?
The below is from web site iMore.com:
The deal said to be worth €800m (around $854 million), would bring French football to the Apple TV app starting in 2024, and is expected to run through to 2029.
RMC Sport was the first to report news of talks between Apple and the LFP, the outfit in charge of handing out the contracts needed to show Ligue 1 games. Details about the actual deal are hard to come by at the moment, but it’s increasingly clear that Apple sees a future in streaming live sports from around the world…
It’s fair to say that Ligue 1 isn’t the biggest league in Europe despite the presence of Mbappe. Paris Saint Germain stands out as the star-studded team, but the depth of the league beyond the capital city is lacking. To make a real dent in the world of live sports Apple would surely need to get that Premier League deal over the line. Spain’s LaLiga would be another big get for Apple, as would Germany’s Bundesliga. Add those to Ligue 1 and Apple will have quite the collection.
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