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“Many of Apple’s employees moved into a glistening new $5 billion glass headquarters in Cupertino, Calif., this year. A mile west, at Apple’s old campus on 1 Infinite Loop, a project antithetical to Silicon Valley’s ethos is now underway,” Jack Nicas reports for The New York Times. “In a quiet corner of the third floor, Apple is building a newsroom of sorts. About a dozen former journalists have filled a few nondescript offices to do what many other tech companies have for years left to software: selecting the news that tens of millions of people will read.”
“One morning in late August, Apple News’ editor in chief, Lauren Kern, huddled with a deputy to discuss the five stories to feature atop the company’s three-year-old news app, which comes preinstalled on every iPhone in the United States, Britain and Australia,” Nicas reports. “They largely chose from a list of contenders compiled that morning by three editors in New York who pored over the home pages and mobile alerts of national news sites, as well as dozens of pitches from publications.”
“Apple has waded into the messy world of news with a service that is read regularly by roughly 90 million people,” Nicas reports. “But while Google, Facebook and Twitter have come under intense scrutiny for their disproportionate — and sometimes harmful — influence over the spread of information, Apple has so far avoided controversy. One big reason is that while its Silicon Valley peers rely on machines and algorithms to pick headlines, Apple uses humans like Ms. Kern.”
Read more in the full article here.
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