The NFL is currently fielding offers for three assets: an equity stake in NFL Media, the “NFL Sunday Ticket” package for out-of-market games, and livestreaming games on mobile devices.
Apple wants to bundle them all into one sweeping deal, said sources. That would instantly make the tech giant, which has long avoided sports, one of the NFL’s biggest business partners.
It would send a shot across the bow of rival Amazon, the frontrunner to buy up to 49% of NFL Media (which includes NFL Network, NFL RedZone, and NFL.com) — as well as create must-see content for Apple TV+, which doesn’t have much live programming.
“Apple is thinking very big. They want to roll them all up into one big NFL package,” said a source…
The NFL’s intrigued about getting into business with the world’s most valuable company, said sources.
Via: Front Office Sports
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