Report: Apple trying to fill Apple TV+ with more content from outside sources

Apple’s streaming service Apple TV has relied on the power of original programming to attract customers, but it is still looking at other strategies. Rather than strictly stick to creating its own exclusive content, it is alleged Apple is now seeking to go down the route of its main competitors in having a library of older shows.

Video executives from Apple are in talks with Hollywood studios over show licensing proposals, sources toldBloomberg, specifically for Apple TV+. So far it has yet to acquire any shows for its back catalog, but that may change over time.

The sources insist Apple will continue to center its service around original content efforts. The move to license existing shows to add to the catalog will certainly provide customers with more to watch, but it will also bring Apple TV+ more in line with its main rivals.

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