Apple’s Jonny Ive’s $300.00 Product Book – Much more than an ego trip

Post Views: 70

(Yes, ladies and gentlemen, Jonny Ive DID make a $300.00 Apple product book).

“Increasingly, some Apple fans think Jony Ive has lost it. He’s killing ports and headphone jacks left and right. The latest MacBooks value form over function. He’s designing gold watches for the 1 percent,” Leander Kahney writes for Cult of Mac. “And now his glossy new photo book, Designed by Apple in California, looks like a $300, linen-bound ego trip.”

“The giant, 300-page book is a retrospective of the products developed by Ive’s celebrated industrial design team. Filled with 450 photos of Apple products, the book was eight years in the making and required nothing short of the rethinking of paper itself,” Kahney writes. “It’s printed on custom-milled sheets with gilded silver edges, using special low-ghost ink. It comes in two sizes and costs an arm and a leg ($199 for the smaller version costs; $299 for the bigger one).”

“But here is why the book is a worthy effort,” Kahney writes. “Woking with Jobs, Ive’s team developed an amazing string of hit products: iMac, iPod, PowerMac Cube, titanium PowerBooks, iPhone, iPad and so on. During this time, the design team got little or no recognition… Meanwhile, Jobs hogged the spotlight, getting all the praise and credit. The public perception is that Jobs dreamed up Apple’s products from whole cloth. In reality, many of them sprang directly from the creative minds in Apple’s design studio… Designed by Apple in California sets the record straight, at least a little bit.”

Read more in the full article here.