Apple TV+ forecast to have 26 million paying subscribers by 2025, according to a new report from Research and Markets.
Disney+ will be the biggest Subscription Video on Demand (SVOD) winner over the next five years. Disney+ will add 105 million paying subscribers between end-2019 and 2025 to take its total to 126 million. Disney+ will reach 53% of Netflix’s subscriber total by 2025 – up from only 27% in 2020.
Five global platforms will have 553 million paying SVOD subscribers by 2025, adding 196 million subscribers between 2020 and 2025. Netflix will gain 51 million subscribers between 2020 and 2025; revealing that there is still growth left for the most established platform. Netflix will command 44% of the 2025 total for the five platforms; down from 53% in 2020.
HBO Max will have 30 million paying subscribers by 2025 – if non-payers are included then this figure could be tripled. The same is true for Apple TV+, which this author forecasts will have 26 million paying subscribers by 2025.
The SVOD sector received a boost in November 2019 with the roll-outs of Disney+ and Apple TV+. A further lift will come when HBO Max starts in May.
More info via Research And Markets’ “Global SVOD Platform Forecasts” report here.
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