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Prior to the change, Amazon would not allow you to rent or buy content on the Prime Video app, instead, directing users to a web browser to avoid the App Store fee.

Now, when users log in to the Prime Video app, there should be a message reading, “Browse, rent, or buy new release movies, popular TV shows, and more — now within the app.”

The prices do not appear to have been raised to account for the 30 percent fee… It is not clear whether Amazon reached a deal with Apple or whether it is indeed deciding to pay the full cut.

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