Rumor: Apple to unveil much more than just an ultra-thin iPhone on September 9th, 2025

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Apple may have hidden clues in the art of the announcement. For this week’s episode of One More Thing, [embedded below], I run through the reports for what we’re expecting (along with what we’re not expecting yet).

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The event teaser paints the Apple logo in colors reminiscent of a thermal imaging camera. Hues of cool blue and warm deep orange swirl within the logo — and it just so happens that those same blues and oranges are also rumored to be the color options for the iPhone 17 lineup.

The event icon holds an interactive easter egg. When visiting apple.com, you can use your finger or a mouse pointer to press on the Apple icon and drag to see a warmer spot move around. Could Apple be hinting at a new feature related to temperature?

On September 9, 2025, Apple’s “Awe Dropping” pre-produced video event will stream at 10 a.m. PDT / 1 p.m. EDT. It’s expected to unveil an ultra-slim iPhone model, tentatively dubbed the “iPhone 17 Air” by enthusiasts. Months of leaks, reports, and speculation have fueled anticipation, with analysts and insiders predicting not only a significantly thinner iPhone but also the introduction of the Apple Watch Series 11, AirPods Pro 3, and more.

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