Paramount+ Adds Professional Bull Riding to its Sports lineup

Professional Bull Riders (PBR) has secured a new primary streaming home for the next five years. In a significant agreement, Paramount+ will be the primary streaming platform for the PBR Unleash The Beast (UTB) tour, starting with the 2026 season on December 12, 2025.

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Under the agreement, Paramount+ will stream live coverage of the entire UTB season, featuring five months of top-level bull riding across 19 cities in 17 states, while CBS Television Network will continue to carry its CBS Game of the Week during the 2026 UTB season. By blending streaming and broadcast, PBR preserves its TV presence while putting every UTB event on Paramount+ for subscribers who want the full season.

“This deal aligns with our longstanding relationship with CBS and reflects our shared commitment to expanding PBR’s reach,” said Sean Gleason, PBR CEO and Commissioner. “We are excited to continue this extraordinary partnership and thrilled that this new deal, bolstered by Paramount+, will bring our sport to an even broader audience.”

PBR and CB Sports’ relationship dates back to 2013, and with the new agreement, they’re locked in through the 2030 season. The partnership has been a ratings success for the league: CBS aired its highest-rated PBR broadcast ever, averaging 2.70 million viewers last month. Additionally, Paramount’s FAST service, Pluto TV, has been home to the league’s exclusive live channel PBR RidePass since 2021.

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