Insiders expect Apple’s WWDC 25 to be another AI disappointment
Apple, a year after debuting its AI platform, will do little at WWDC to show it’s catching up to leaders like xAI and OpenAI. Mark Gurman reports for Bloomberg News, “People within the company believe that the conference may be a letdown from an AI standpoint.” As the rest of Big Tech powers into the AI future, Apple is dangerously behind and, so far, looks to have little hope of catching up any time soon.
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A year ago, Apple Inc. unveiled its long-awaited entry to the generative AI space. With Apple Intelligence, the company assumed the role of the thoughtful latecomer that had taken its time to get AI right. Wall Street bought in to the idea, and consumers were curious. The message was clear: Apple may have been behind, but it wouldn’t be for long.
By August, when developers got their hands on the first beta version of Apple Intelligence, that narrative began to fall apart. It became obvious that the product was more branding than breakthrough.
Mark Gurman for Bloomberg News
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