CarPlay: Vehicle makers push back against Apple’s attempt to takeover the dashboard

Apple is encountering pushback from the automotive industry regarding its CarPlay Ultra software, designed to fully control a vehicle’s dashboard for the first time. German luxury brands Mercedes-Benz and Audi, along with Volvo Cars, Polestar, and Renault, have stated they have no plans to integrate the upgraded software into their vehicles, despite Apple’s earlier suggestions that they would.

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Some companies have found Apple’s foray into driver screens to be over-reach. One executive at Renault, which is developing a vehicle mainly controlled by software with Google and Qualcomm, said the French carmaker told Apple: “Don’t try to invade our own systems.”

CarPlay Ultra connects the vehicle not only to iPhone’s music and maps, but other vehicle information on the dashboard such as temperature, speed and fuel use.

Aston Martin recently became the first carmaker to introduce the Apple system in its cars, but many other carmakers are developing their own infotainment system in the hope of generating more revenue from in-car services and vehicle data.

A high percentage of new cars come with CarPlay, with the share reaching 98 per cent in the US, according to Apple, and drivers in America using the system more than 600mn times per day.

Although Hyundai and its Kia and Genesis cars were not part of the 14 named by Apple in 2022 as future CarPlay Ultra users, the Korean brands have committed to installing the upgraded system.

More carmakers using CarPlay Ultra were on the way, Apple told the Financial Times. Porsche plans to add support for the new software in its future models, according to its chief designer Michael Mauer…

Apple said customers were going to like CarPlay Ultra and carmakers would ultimately respond to consumer demand.

Via: Kana Inagaki and Michael Acton for Financial Times:

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