Apple tests ‘deep red’ color for iPhone 18
According to recent reports from Bloomberg News‘ Mark Gurman, Apple is currently testing and seriously considering a striking new deep red finish — described as a rich, premium burgundy-like tone — for its upcoming iPhone 18 Pro and iPhone 18 Pro Max lineup.
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The iPhone 17 Pro and Pro Max are popular models because of their new industrial design and improved internals, but the Cosmic Orange color also has helped fuel sales. I have one in this color myself, and it’s awesome. I’m glad I picked it over one of the more muted tones. The color has also apparently been a strong driver of interest in the all-important China market, with some there comparing it to the classic Hermès orange hue. The two orange shades are actually quite different, but Apple should probably take the perceived resemblance as a compliment.
That’s why it’s so interesting that Apple is now considering a deep red color for its next lineup. Given the success of orange, I wouldn’t be surprised if the company keeps that option around and just adds the red as an additional choice. But red and orange might be a little too close on the color wheel to have both. We’ll see how this plays out exactly, but I can at least tell you that, as of now, red is the new flagship color in testing for the next iPhone Pros.
Mark Gurman for Bloomberg News
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