Apple pulls plug on camera-equipped Apple Watches planned for 2027

Apple has abandoned its plans to integrate a camera into the Apple Watch, as reported by Bloomberg News on Thursday. The company had been working on incorporating camera technology into both the standard Apple Watch and Apple Watch Ultra models. However, development on these projects was officially terminated this week, effectively halting efforts to bring this feature to the popular wearable device.

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The envisioned camera for the Apple Watch was not intended for conventional uses like FaceTime calls or taking photos. Instead, it was designed to enable users to gather information about their surroundings. By pointing the watch at objects or locations, users could access details such as a restaurant’s operating hours, identify plants, describe objects, or even obtain real-time language translations, enhancing the watch’s utility in everyday scenarios.

This camera functionality would have mirrored Apple’s Visual Intelligence, an AI-driven feature available on iPhones that allows users to point their camera at objects to retrieve relevant information. The camera-equipped Apple Watch aimed to bring similar capabilities to the wrist, but Apple’s decision to scrap the project means users will not see this technology in upcoming Apple Watch models.

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