Apple executives explain the ‘shockingly thin’ iPhone Air

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Apple unveiled the all-new iPhone Air on Tuesday, marking a significant milestone with its unprecedented thinness. Despite its slim profile, the iPhone Air boasts exceptional performance, thanks to its innovative titanium design. This design strikes a perfect balance between elegance and strength, ensuring durability without compromising on aesthetics.

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The back of the iPhone Air is now safeguarded by Ceramic Shield, while the front cover features Ceramic Shield 2. These enhancements significantly enhance the phone’s scratch resistance, making it more resilient than any previous iPhone model.

The iPhone Air features a captivating 6.5-inch Super Retina XDR display, accompanied by ProMotion technology that supports up to 120Hz refresh rates. This combination of features delivers a visually stunning experience.

Equipped with the most Apple-designed chips in an iPhone, including the powerhouse A19 Pro, N1, and C1X, the iPhone Air stands as the most power-efficient iPhone ever created. The redesigned internal architecture and software optimizations contribute to its remarkable all-day battery life.

The iPhone Air’s camera system is a standout feature, featuring a powerful 48MP Fusion Main camera that offers the equivalent of four lenses, resulting in exceptional image quality. Additionally, the innovative 18MP Center Stage front camera elevates selfie photography to new heights.

Available in four captivating finishes, the iPhone Air includes space black, cloud white, light gold, and sky blue options.

As the name suggests, the iPhone Air is precisely what it promises: a razor-thin phone. [Apple’s vice president of industrial design, Molly Anderson], expressed the company’s long-held vision for creating an incredibly thin iPhone, stating, “It’s something that we dreamed about for a long time. To make just an incredibly, shockingly thin iPhone.”

At 5.6mm in front-to-back measurement, the Air is thinner than a Cartier “Love” bracelet in “classic” size and only slightly thicker than three quarters stacked together—an iPhone for the Ozempic era.

In a one-on-one interview a few hours after his keynote, Apple CEO Tim Cook expressed his concern that the Air might fly away when held. Alan Dye, Apple’s vice president of human interface design and Anderson’s co-leader of the entire design team, emphasized that the Air represents another step towards the singular piece of glass that Steve Jobs envisioned back in the day.

During their conversation, Anderson frequently referred to the concept that a phone is not merely an object to be possessed or used, but rather something that is worn. In line with this idea, Apple is releasing a series of cases and cross-body straps that allow owners to transform their phones into stylish accessories.

Cook stated that when something becomes an integral part of one’s life, it should reflect their personal style. He believes that this product is so personal that it should mirror the individual’s unique identity, and the owner is the best judge of what that means.

Unlike the more textured Pro models, the Air’s surface is polished to a highly reflective shine, as explained by Anderson. This polished finish contributes to the device’s even thinner appearance and enhances its distinctive look. Anderson explained that this luster evokes a different perception of the phone, its usage, and how it is worn.

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