Apple boosts iPhone trade-in discounts in China

Apple has announced additional trade-in discounts for new iPhone models in China, effective until June 18, 2025, as per its website. This strategic move aims to boost demand in the world’s largest smartphone market, where Apple faces intense competition from iPhone knockoff vendors like Huawei and Xiaomi.

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These discounts, ranging from 1,000 to 5,700 yuan ($139-$791), apply to trades of iPhone 12 or later models. For instance, the iPhone 15 Pro Max now offers up to 5,700 yuan in trade-in value, an increase of 50 yuan from its previous value of 5,625 yuan. Similarly, the iPhone 15 Pro now offers 4,750 yuan in trade-in value, an increase of 100 yuan from its previous value of 4,650 yuan.

Apple’s initiative comes as the company faces declining market share in China. In Q1 2025, Apple’s market share dropped to 14.1%, trailing Huawei (19.4%) and Xiaomi (16.6%). This decline was accompanied by a 9% drop in Apple’s China shipments, while competitors posted significant gains.

The iPhone trade-in discounts in China align with China’s “618” shopping festival, a major retail event. Additionally, these discounts complement government subsidies that offer up to 500 yuan for smartphones priced under 6,000 yuan. Apple’s pricing strategy, such as the iPhone 16 Pro at 5,999 yuan, strategically qualifies for these subsidies, aiming to regain ground in the Chinese market.

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