Apple Pay is Magic – Except in the U.S.

Sometimes I feel like in the U.S. it’s hard to recognize just how profound of an experience Apple Pay is, as a consumer. That’s because while the numbers suggest a fairly high level of retail penetration, and usage seems to be increasing nicely, it’s not ubiquitous. To fully understand the magic of Apple Pay, you […]

CONTINUE READING....

Ahead of Apple Card launch, how to set up Apple Pay on iOS and Mac

Despite the number of people who own an iPhone or an Apple Watch, there are still plenty of them who don’t use Apple Pay. And that’s a shame because it’s uniquely positioned to bridge transactions on your iPhone with those in actual stores. Even though there’s an image of your credit card in the Apple’s […]

CONTINUE READING....