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Apple has reportedly spoken with “at least three” private Medicare plan providers, exploring the possibility of subsidizing the Apple Watch for seniors 65 or older.

No deals have been signed, but Apple has visited “several of the largest insurers in the market, as well as some smaller, venture-backed Medicare Advantage plans,” CNBC said on Wednesday, citing multiple sources. The idea would be to reduce the cost of a Watch for people who can’t justify the minimum $279 pricetag for a last year’s Series 3. The Series 4 starts at $399.

Both models can monitor heart rate and detect signs of atrial fibrillation. The Series 4 has additional health features, namely built-in ECG support and fall detection.

While the Watch is more expensive than other fitness trackers, insurance executives told CNBC that they’re willing to work with Apple if it can show that the product can prevent costly medical treatments.

“Avoiding one emergency room visit would more than pay for the device,” commented Bright Health CEO Bob Sheehy.

Via: AppleInsider.com