24% of hit documentary ‘Melania’ attendees who subscribe to streaming services subscribe to Apple TV

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The highly anticipated documentary, Melania, offers an intimate and behind-the-scenes glimpse into Melania Trump’s life during the 20 days leading up to Donald Trump’s second presidential inauguration in January 2025. Distributed by Amazon MGM Studios, the film has made a remarkable impact, achieving a strong opening weekend performance. Notably, it secured an impressive $8.1 million box office debut, garnered an “A” CinemaScore, and received overwhelming audience enthusiasm. Exit polls further reveal that a significant portion of the attendees, specifically 24%, are Apple TV subscribers, placing the film firmly behind only Prime Video (54%) and Netflix (53%) in terms of streaming service subscriptions.

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Melania has achieved the highest box office opening for a documentary in the past decade.

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