“Apple confirmed that it is launching an in-store trade-in program nationwide through CNBC’s Jon Fortt,” Chuck Jones reports for Forbes.
“One of the benefits of an in-store program is that it should incrementally increase store traffic which is always a good situation as it increases the likelihood that the person will buy something,” Jones writes. “While some people will prefer to use the web
to sell their iPhone there will be others that will want to go into a store to make sure it doesn’t get lost or pick up a new iPhone immediately.”
Jones writes, “The overall impact from Apple’s and other companies trade-in programs should incrementally help new iPhone sales as it will provide a way to monetize someone’s current iPhone and make it less expensive to upgrade.”
Much more – including comparisons of iPhone trade-in options and companies – in the full article here.
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