It is the end of an era at Apple. Jony Ive will leave the company later this year to start a new venture of his own, called LoveFrom — with Apple as his first client.
The Financial Times spoke to Sir Jonathan for almost an hour this week about why he is making the change now, what LoveFrom will do and the legacy he leaves at Apple.
Jony Ive: “There were some significant projects that I feel like I’ve completed. For example Apple Park — this was a project that started in 2004 . . . A couple of weeks ago we had our official opening of the Park. That was a really significant project, that was unlike many of our others, because it was for us.
I think that part of the timing for LoveFrom is in some ways connected to having a very clear sense about the health and vitality of the design team. I’m actually looking forward to contributing in a different way to projects we’ve been working together on for, in some cases, many years…
While I will not be an employee, I will still be very involved — I hope for many, many years to come. This just seems like a natural and gentle time to make this change.”