Apple starts collecting Map Data in Canada

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Yesterday, Apple issued a statement in various newspapers and on its web site stating that the company plans to begin collecting data on how its users use its Maps app for iOS and Mac.

The below is the official statement:

The following notice from Apple appears in newspapers across Canada. For more information, visit maps.apple.com/imagecollection/locations/ca.

Beginning in May, Apple Maps will be driving across Canada throughout the summer. We’ll be capturing road details, signage and landmarks — all to make the most accurate and useful Maps experience possible. The information collected will be worked on by our teams in Cupertino, California. We plan to publish this data in a future product update.

We always have your privacy in mind, so we’re working closely with local regulators to ensure we follow all laws and regulations. All of our vehicles are marked Apple Maps, so you’ll always know it’s us.

Privacy is a fundamental Apple principle, so we’re proud to build it into everything we do.