Bloomburg is reporting it has spoken with “people familiar with the matter” that during a recent ‘all hands meeting’ inside of Apple, Tim Cook said that due to slumping iPhone sales, that it prompted a hiring freeze.

In his response, Cook said a complete shutdown of hires is not a viable solution, adding that Apple’s health is not measured by hiring rates, the report said.

The hiring reductions are not company-wide, with cutbacks to be spread across multiple divisions. Cook has yet to determine which segments will be impacted by the hiring policy, though he confirmed key teams like Apple’s artificial intelligence group would continue to aggressively recruit new workers. The change does not affect plans for the company’s new campus in Austin, Tex., or a buildout of its video team in Los Angeles, the report said.

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Dan Uff
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