Earlier today, we reported that iTunes music will be coming to Samsung Smart TVs sometime in the next few months.
Now Apple has updated its Airplay 2 web page to include the following:
Leading TV manufacturers are integrating AirPlay 2 directly into their TVs, so now you can effortlessly share or mirror almost anything from your iOS device or Mac directly to your AirPlay 2–enabled smart TV. You can even play music on the TV and sync it with other AirPlay 2–compatible speakers anywhere in your home.
It seems that Apple is gearing up to enhance the living room viewing experience other than relying on the Apple TV.