DirecTV Now’s parent company, AT&T, announced that it will be raising the service’s monthly price by $5.00.
The slight rate increase will go into effect on August 1st.
Accordingly, the company’s “Just Right,” “Go Big,” and “Gotta Have It” bundleswill cost $55, $65, and $75. These offer 80-, 100-, and 120-plus channels, respectively.
The new pricing is comparable to PlayStation Vue or YouTube TV, and follows hikes by the latter and Sling TV. It also comes shortly after the $85 billion Time Warner takeover by DirecTV Now’s parent company, AT&T.
The carrier defended its move as a way to “continue delivering the best possible streaming experience for both new and existing customers” by “bringing the cost of this service in line with the market.”